NAPO Conference

Recently I was fortunate enough to be able to attend NAPO Conference and wanted to share just a few 'take-ways' that stood out for me! These concepts definitely apply to other small businesses.



1. NICHE! I can't tell you how many times I heard this throughout the conference. It was expressed how important it is to define your ideal client and specialize in your area of expertise and passion. I've figured out my niche... or at least have narrowed it down considerably. More on that later...



2. Create an Experience! We had an amazing guest speaker who talked all about creating an amazing unforgettable EXPERIENCE for your clients. Not just doing a great job but giving that client such an experience that they can't help but think about it, talk about it, refer you and use you every time your services are in need. I'm still trying to figure how how I can do this in my business. I'm open to suggestions!



3. Board of Directors? This was the first time I'd ever heard about this particular concept in relation to small businesses. It was suggested that even if you are sole proprietor, you should have a volunteer board of directors with whom you meet periodically. Interesting. I'm going to have to do more research on this one but I still wanted to share the concept because it came up more than once!



I'll definitely share more on these topics later! Check back for more....